_bukowskis-market-ju-nrmre-desto-bttre.jpg "Bukowskis Market: Ju Närmre Desto Bättre from apw Video Screenshot Preview")
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⏲ Duration: 1 min 8 sec
✓ Published: 03-Oct-2011
✓ Published: 03-Oct-2011
Description:
A group of digital media students from Hyper Island, 2012, had the brief to attract more customers to the famous Swedish auction house, Bukowskis. We decided to focus on their online market which is more affordable for our target group of 25-40 yr olds. nnWe created an interactive installation that would be placed on street walls in the cities of Stockholm, Malmö and Göteborg. nnAll the furniture in the installation are examples of items in the online market. nnThe concept is that the closer y
A group of digital media students from Hyper Island, 2012, had the brief to attract more customers to the famous Swedish auction house, Bukowskis. We decided to focus on their online market which is more affordable for our target group of 25-40 yr olds. nnWe created an interactive installation that would be placed on street walls in the cities of Stockholm, Malmö and Göteborg. nnAll the furniture in the installation are examples of items in the online market. nnThe concept is that the closer y
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