_an-interpretation-of-perception.jpg "An Interpretation of Perception from jotta jotta Video Screenshot Preview")
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⏲ Duration: 1 min 2 sec
✓ Published: 04-Jun-2015
✓ Published: 04-Jun-2015
Description:
Original Film commissioned by Jotta Creative Studio and Ideal Standard. For ‘An Interpretation of Perception’, I worked with raw EEG data collected by Ideal Standard that displays how the brain reacts to beauty vs functionality. I used the topographical data graphs as a starting point to bring the results to life using real world imagery. The movement is organic and familiar and representative of the brain waves they are associated with: sharp and erratic for the Beta waves and slow and milk
Original Film commissioned by Jotta Creative Studio and Ideal Standard. For ‘An Interpretation of Perception’, I worked with raw EEG data collected by Ideal Standard that displays how the brain reacts to beauty vs functionality. I used the topographical data graphs as a starting point to bring the results to life using real world imagery. The movement is organic and familiar and representative of the brain waves they are associated with: sharp and erratic for the Beta waves and slow and milk
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