_corporate-audio-technica-92.jpg "Corporate: Audio-Technica \ from marquese scott Video Screenshot Preview")
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⏲ Duration: 2 min 29 sec
✓ Published: 25-Jan-2012
✓ Published: 25-Jan-2012
Description:
Audio-Technica’s headphones are a market leader in Japan, but in the USA awareness was still under-developed. They approached GeniusRocket with the following challenge: How could they reach their US target audience’s eyes so they could get the Solid Bass Headphones wrapped around their ears?nnGeniusRocket responded with over 30 unique concepts to review, of which one particularly resonated in a way Audio-Technica just knew would speak to its target consumer. The finished video, Audio 911, fe
Audio-Technica’s headphones are a market leader in Japan, but in the USA awareness was still under-developed. They approached GeniusRocket with the following challenge: How could they reach their US target audience’s eyes so they could get the Solid Bass Headphones wrapped around their ears?nnGeniusRocket responded with over 30 unique concepts to review, of which one particularly resonated in a way Audio-Technica just knew would speak to its target consumer. The finished video, Audio 911, fe
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