_melorra-app-explainer-director39s-cut.jpg "Melorra App Explainer - Director's Cut from anuja young Video Screenshot Preview")
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⏲ Duration: 81 sec
✓ Published: 14-Mar-2016
✓ Published: 14-Mar-2016
Description:
The brand Melorra was born to address the needs of the young urban Indian woman and her lifestyle. The app allows the consumer to navigate through the collection inspired by the latest fashion trends. The video is an app explainer and a brand video at the same time. It uses a monochrome palette inspired by the app's own UI/UX design. The film is told from the point of view of the protagonist - you only see her hands and hear her voice at any given time. The voiceover follows the tone of a woman'
The brand Melorra was born to address the needs of the young urban Indian woman and her lifestyle. The app allows the consumer to navigate through the collection inspired by the latest fashion trends. The video is an app explainer and a brand video at the same time. It uses a monochrome palette inspired by the app's own UI/UX design. The film is told from the point of view of the protagonist - you only see her hands and hear her voice at any given time. The voiceover follows the tone of a woman'
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