_launching-clash-of-kings-in-london-underground.jpg "Launching Clash of Kings in London Underground from strategy war clash Video Screenshot Preview")
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⏲ Duration: 65 sec
✓ Published: 10-Jul-2018
✓ Published: 10-Jul-2018
Description:
War was coming. A battle to cut through the noise and launch an unknown strategy game app into the fray and crown it champion. To make Clash of Kings a huge success, we knew we’d have to transform the battlefield and bring the fight straight to the consumer. To do it, we’d need to change their world and put them directly into the fray with a creative strategy that transported them to the front lines to seize their engagement. To achieve this transformation, our strategy was to dominate the s
War was coming. A battle to cut through the noise and launch an unknown strategy game app into the fray and crown it champion. To make Clash of Kings a huge success, we knew we’d have to transform the battlefield and bring the fight straight to the consumer. To do it, we’d need to change their world and put them directly into the fray with a creative strategy that transported them to the front lines to seize their engagement. To achieve this transformation, our strategy was to dominate the s
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