Dairy Queen - Blizzard Store from chacho Watch Video

⏲ Duration: 79 sec
✓ Published: 08-May-2018

Description:
Background: nnSince its launch, the Blizzard has claimed to be the creamiest ice cream. To prove it, Dairy Queen created a ritual in-store: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later, this marketing trick became predictable. Even though the Blizzard has introduced new flavors and mixes, the brand needed an original experience that reconnected with its core value: creaminess.nnIdea:nnIf every Blizzard must be served upside dow